About
I really like places.
Hotels. Restaurants. One-of-a-kind inns. Roadside stops. Small towns. Historic buildings. Places with a good story, and the ones still figuring out what theirs is.
Hi, I’m Jaimie.
Hi, I’m Jaimie.
My career has taken me through hotels, resorts, destination marketing, tourism and hospitality, with marketing, revenue strategy, branding, digital, social media and creative all in the mix.
But the part I’ve always liked most is figuring out why people choose one place over another. Why one hotel becomes part of the trip while another is just where you sleep. Why one restaurant is packed and another down the road isn’t. And what marketing can actually do about it.
That curiosity follows me outside of work, too. I’m usually planning a road trip, looking up the history of an old building or finding a place worth pulling over for. I’ve always been drawn to the stories behind places, the people who shape them and the details that make them worth remembering. That same curiosity finds its way into the work I do here.
My career has taken me through hotels, resorts, destination marketing, tourism and hospitality, with marketing, revenue strategy, branding, digital, social media and creative all in the mix.
But the part I’ve always liked most is figuring out why people choose one place over another. Why one hotel becomes part of the trip while another is just where you sleep. Why one restaurant is packed and another down the road isn’t. And what marketing can actually do about it.
That curiosity follows me outside of work, too. I’m usually planning a road trip, looking up the history of an old building or finding a place worth pulling over for. I’ve always been drawn to the stories behind places, the people who shape them and the details that make them worth remembering. That same curiosity finds its way into the work I do here.
How I work
I’ve worked on the big stuff, and I still care about the small details.
Positioning, revenue strategy, marketing plans and budgets. Emails, campaigns, websites, partnerships, social content and the wording on a sign.
I like figuring out how those pieces fit together, which ones actually matter and where a little more attention could make a real difference.
Positioning, revenue strategy, marketing plans and budgets. Emails, campaigns, websites, partnerships, social content and the wording on a sign.
I like figuring out how those pieces fit together, which ones actually matter and where a little more attention could make a real difference.