About

I really like places.

Hotels. Restaurants. Old inns. Roadside stops. Small towns. Historic buildings. Places with a good story behind them.

Hi, I’m Jaimie.

Hi, I’m Jaimie.

My career has taken me through hotels, resorts, destination marketing, tourism and hospitality — with marketing, revenue strategy, branding, digital, social media and creative all in the mix. I’m usually the person wondering why one place is packed while another great one down the road isn’t, or why a wonderful hotel looks completely ordinary online.

My career has taken me through hotels, resorts, destination marketing, tourism and hospitality — with marketing, revenue strategy, branding, digital, social media and creative all in the mix. I’m usually the person wondering why one place is packed while another great one down the road isn’t, or why a wonderful hotel looks completely ordinary online.

How I work

I’ve worked on the big stuff — and I still care about the small details.

Positioning, revenue strategy, marketing plans and budgets. Emails, campaigns, websites, offers, creative and the wording on a sign. I like figuring out how those pieces fit together — and which ones are actually worth spending time on.

Positioning, revenue strategy, marketing plans and budgets. Emails, campaigns, websites, offers, creative and the wording on a sign. I like figuring out how those pieces fit together — and which ones are actually worth spending time on.